The “United Nations of IAA” campaign continues with Gary Chi, IAA President of the Chinese Taipei Chapter and CEO of Dentsu Creative & Isobar Taiwan. At the helm of Dentsu, Gary leads his teams to create innovative, data-driven solutions that make a meaningful impact on brands, businesses, and society.
In his interview, Gary shares why sustainability is a core value that guides his work—both at Dentsu and within the IAA. He believes that as marketing professionals, we have a responsibility to drive positive change for society and the environment. Reflecting on his experience at the IAA World Congress, Gary emphasizes the power of global collaboration and how the IAA connects professionals worldwide to promote innovation, sustainability, and progress in the marketing industry.
IAA: What do you do?
As the CEO of Dentsu Creative & Isobar Taiwan, I lead our teams in creating innovative and data-driven solutions that connect brands with consumers in impactful ways. At Dentsu, we believe in “Innovating to Impact” — using creativity and technology to drive meaningful change for businesses, society, and the environment. In addition to my professional role, I am proud to serve as the President of the IAA Chinese Taipei Chapter, where I work to promote global collaboration and industry best practices.
IAA:Why did you join IAA?
I joined the IAA because I believe in the power of a connected global community. The IAA enables professionals from all corners of the world to share insights, learn from one another, and collectively raise the standards of our industry. As a member, I am proud to contribute to a network that fosters global impact and innovation.
IAA:Which value of the IAA is closest to your heart and why?
Sustainability is the value I hold closest to my heart. As marketing professionals, we have the responsibility to help brands grow in a way that positively impacts society and the environment. At Dentsu, we strive to create work that not only drives business success but also benefits the world at large. The IAA’s commitment to fostering sustainable business practices is crucial to ensuring that our industry remains a force for good.
IAA: What is your favorite example of IAA serving the marketing communications community?
One of my favorite examples is the IAA World Congress, which I had the privilege of attending to promote DigiAsia 2024 in Penang this year. It was an incredible learning experience, bringing together industry leaders from around the world to reflect on the core values of the IAA: innovation, collaboration, and sustainability. The Congress is a true testament to the IAA’s role in uniting the global marketing community and driving forward progress for our industry.