The premier international association for leading marketers

Bringing together professionals in Europe and North America

Committed to navigating the ever-changing marketing landscape

Advocating for responsible and innovative marketing strategies

Home for Global Professionals

As the Global Compass for the Marketing and Advertising industry, IAA’s mission is to serve as the gateway for brands and marketers seeking customers and growth across borders and to guide our members through the transformations taking place in our industry.

As the most influential network of industry leaders with a broad spectrum of expertise, we help brands grow, strengthen, and forge new paths around the world through meaningful relationships with consumers.

We use our advocacy, thought leadership, initiatives in education and development, and world-class events to help our members navigate through the ever-changing worlds of business and technology.

Our Mission

The IAA is committed to be the Global Compass of the marketing communications industry.

We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.

We use our advocacy, thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.

We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”.

Our Values

Our Leadership Team

Alessandra Rossi

President, IAA Benelux
Product & Strategy Leader, Nielsen

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Stephanie Manning

Executive Director & Chapter Vice President, IAA Benelux
Founder, Ikigai Communications

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Julia Van Der Veen

Vice President Advocacy, Policy, & Legislation, IAA Benelux
Attorney-at-Law, de Roos Advocaten

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IAA Benelux Insights

Discover what’s on, what’s new, and what we’re thinking at IAA Benelux

Connecting the best of advocacy, public policy, innovation and creativity from Europe to Washington D.C.