Continuing our celebration of IAA global leadership behind the “United Nations of IAA” campaign, we are excited to introduce Beatrice Cox-Riesenfelder, IAA Area Director for Europe and Sales Director at profil News Magazine.
In her interview, Beatrice shares how the IAA’s commitment to fostering creativity and promoting ethical practices resonates with her professional values, as these values are crucial for building lasting relationships. She also highlights the global and local IAA events—such as the IAA World Congress, Creativity4Better, and Africa Rising—as prime examples of how the IAA brings together global leaders to inspire and shape the future of our industry.
IAA: What do you do?
Cox-Riesenfelder: Director Sales profil News Magazine. Industry : Media and Advertising
2. Why did you join the IAA?
Cox-Riesenfelder: I joined the IAA to be part of a global network that champions the interests of the entire marketing communications industry. Being an IAA member provides unparalleled opportunities for networking, professional development, and staying updated with industry trends.
3. Which IAA value is closest to your heart and why?
Cox-Riesenfelder: The IAA’s commitment to promoting ethical standards and fostering creativity in marketing communications aligns perfectly with my professional values. It is essential for building long-term relationships with consumers and stakeholders.
4. Which is your favorite example of IAA serving the marketing communications industry?
Cox-Riesenfelder: My favorite example of the IAA’s impact are the global & local industry events by the Chapters. The global ones as the World Congress, Creativity4Better, Africa Rising bring together industry leaders from around the world to share insights, discuss emerging trends, and collaborate on innovative solutions.