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Meet Beatrice Cox-Riesenfelder, Sales Director of profil News Magazine
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Continuing our celebration of IAA global leadership behind the “United Nations of IAA” campaign, we are excited to introduce Beatrice Cox-Riesenfelder, IAA Area Director for Europe and Sales Director at profil News Magazine. In her interview, Beatrice shares how the IAA’s commitment to fostering creativity and promoting ethical practices resonates…
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Meet Gary Chi, CEO of Dentsu Creative & Isobar Taiwan
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The “United Nations of IAA” campaign continues with Gary Chi, IAA President of the Chinese Taipei Chapter and CEO of Dentsu Creative & Isobar Taiwan. At the helm of Dentsu, Gary leads his teams to create innovative, data-driven solutions that make a meaningful impact on brands, businesses, and society. In…
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Six Steps to Sustainable Digital Advertising
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In an era where the digital footprint of an average online advertising campaign can rival the CO2 emissions of 35 round-trip Paris-New York flights for a single passenger, the call for sustainable digital advertising has never been louder. As well, with consumers increasingly appreciating environmental values more and more, companies…
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CSR: The core element for sustainable digital advertising
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In today’s digital world, corporate social responsibility (CSR) has quickly transitioned from a must-have to a core element of corporate strategy. As we navigate through 2024, a year marked by regulatory changes such as the Corporate Sustainability Reporting Directive (CSRD) for European territories, the push for companies to integrate sustainable practices into…
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Meet Steve Babaeko, CEO/Chief Creative Officer at X3M Ideas
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As part of our United Nations of IAA series, we’re excited to introduce Steve Babaeko, IAA President of Nigeria and CEO/Chief Creative Officer of X3M Ideas. With a unique dual role overseeing both business growth and creative direction, Steve thrives on balancing strategy with creativity—driving his agency to push the…
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Welcome Pieter Goossens, Executive Committee Member
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We are happy to announce that Pieter Goossens, Head of Business at Biggie Benelux, has joined the Innovation Committee of IAA Benelux! Pieter is a senior business leader with over 20 years of international and local experience in strategy, transformation, business development, go-to-market strategies, market research, marketing, and customer success.…
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Meet Carol Schuster, SVP of Marketing and Business Information at Lafayette 148
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As we continue celebrating the “United Nations of IAA” campaign, we’re excited to highlight an interview with Carol Schuster, SVP of Marketing and Business Information at Lafayette 148, and IAA Chapter President North America and Global Secretary. With a remarkable career in global marketing and luxury fashion, Carol shares how…
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Welcome Catherine Hubaut, IAA Benelux Board Member
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Please join us in welcoming Catherine Hubaut, Managing Director of Biggie Benelux, to the IAA Benelux Board! We’ve already begun working behind the scenes with Catherine and the terrific Biggie Benelux team, and have so many exciting initiatives and events on the horizon, in no small part thanks to their…
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Meet IAA World President & Chairman, Sasan Saeidi
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As part of the International Advertising Association’s (IAA) global campaign, “The United Nations of IAA,” we are thrilled to feature an interview with Sasan Saeidi, IAA World President & Chairman. With his extensive experience as a brand and business strategist, Sasan shares his insights into the evolving role of the…
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International Advertising Association Launches Global Campaign: The United Nations of IAA
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Amsterdam, September 4, 2024 – The International Advertising Association (IAA) is excited to announce the launch of its global campaign, “The United Nations of IAA,” which symbolizes the spirit of unity and collaboration within our diverse global community of board members across 56 countries. This campaign aims to highlight the…
