Meet Pradeep Dwivedi, Group CEO of Eros Media World

As we highlight the incredible IAA leaders in our the “United Nations of IAA” campaign, we are pleased to introduce Pradeep Dwivedi, IAA Global VP for APAC and Group CEO of Eros Media World. Eros Media World is a leading global media and entertainment company, known for its extensive library of Indian films and global content distribution across various platforms, including theatrical releases, television, OTT streaming, and the emerging Web 3.0 space.

In his interview, Pradeep shares how IAA’s values resonate deeply with his belief in the power of brands to drive alignment between businesses, societies, and governments for a sustainable future.

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IAA: What do you do?

Dwivedi: I am Group CEO of Eros Media World, a global media and entertainment company that acquires, co-produces and distributes films, digital content and music across multiple formats such as theatrical, television, OTT digital media streaming and emerging web 3.0 ecosystem to consumers around the world, which also owns one of the largest library of Indian films.

IAA: Why did you join the IAA?

Dwivedi: I joined IAA to be an active participant in one of the most dynamic, creatively inspired and high impact service sectors, and to learn from sharing insights across media, marketing and advertising. I recognize this value on an ongoing basis given our diverse global initiatives.

IAA: Which IAA value is closest to your heart and why?

Dwivedi: We believe brands are uniquely positioned to align businesses, societies and governments on a path to a sustainable future. It is very close to my heart and belief system.

IAA: What is your favorite example of IAA serving the marketing communications community?

Dwivedi: For over a decade the Olive Crown Awards, organized by the IAA India Chapter have honors, recognizes and celebrates media, communications, marketing, and advertising that forcus on sustainability. It is rightly said that we have not received this planet from our ancestors, but are merely borrowing it from the coming generation. It is a massive responsibility and we, as an industry, must continue our efforts towards sustainability.