Continuing our “United Nations of IAA” campaign, we’re thrilled to spotlight Alessandra Rossi, the dynamic President of the IAA Benelux Chapter. Alessandra brings unparalleled vision and dedication, not only as Product Strategy Leader at Nielsen but as a true force in building our chapter from the ground up. Her passion for advancing creativity, innovation, and responsible growth in marketing is truly inspiring.
Alessandra joined the IAA to stay at the cutting edge of industry trends but quickly took it further, founding the Benelux Chapter to foster a global community connected by shared values. Her commitment to advocacy stands strong as our industry transforms, ensuring that progress is both ethical and inclusive.
From championing collaborative initiatives like Re-Code and Creativity4Better to nurturing future leaders through the Young Professionals network, Alessandra exemplifies the IAA’s dedication to creating a vibrant, united industry. We’re honored to have her leadership in the IAA family, ensuring that while we do important, action-oriented work, we also keep it fun and rewarding.
IAA: What do you do?
Rossi: I am a product and business strategist and a relationship builder, with a passion for helping people and businesses grow. At Nielsen, I lead the product strategy for the Ad Intel and Consumer & Media View solutions. With my IAA hat on, I am advocating for the importance of fostering creativity and innovation in our industry, while creating a network of international professionals that can help advance the vision in a responsible and sustainable way for the industry as a whole.
IAA: Why did you join the IAA?
Rossi: Joining the IAA enabled me to remain current with the industry’s most significant trends. However, I quickly recognized an opportunity to contribute more significantly to the conversation and accepted the responsibility of establishing the Benelux Chapter, which became a reality less than a year later, in March of this year. The passion that everyone possesses for this industry is inspiring, and it is rewarding to be part of a dynamic and globally-focused community connecting Europe with Washington DC.
IAA: Which IAA value is closest to your heart and why?
Rossi: All values of the IAA compass strongly resonate with me; advocacy is particularly important at the moment, given the rapid and significant scale of the change that is permeating the marketing and communications industry. The opportunities are beyond our imagination, but it is vital that we ensure an ethical, inclusive and responsible approach to our journey forward.
IAA: What is your favorite example of IAA serving the marketing communications community?
Rossi: I’m going to take a bold step and choose two examples. The first one is the ability to bring all participants together at the table to encourage collaborative efforts. This is clearly visible at some of our events such as Re-Code, Creativity 4 Better and the B2B summit. The second example is the Young Professionals network, which focuses on education and developing the leaders of tomorrow. This initiative not only helps the younger generation in achieving career success, but enables the understanding of their fresh perspectives, ideas, and priorities, as they are closer to the new generation of consumers.