Introducing LeadersView: Shaping the Future of Marketing Communications
The marketing and communications landscape is evolving at an unprecedented pace, with 2025 set to bring significant challenges and opportunities. LeadersView, an initiative by IAA Global, brings together insights from our Global Board to provide cross-sector predictions that will shape the future of our industry.
From the rise of moment marketing to the transformative power of AI, LeadersView explores the trends, technologies, and strategies that will define success in the coming year. These insights are designed to inspire, guide, and prepare you to make every moment count.
In this first LeadersView piece from Sasan Saeidi, IAA World President and Chairman, we hear how he sees moment marketing transforming brands, industries and the way we connect in 2025.
“We do not remember days, we remember moments.” – Cesare Pavese (1908-1950)
2025 will have its share of moments to say the least in our industry & beyond. It will be busy, and change will be its only constant. Political, societal, industry, commerce, and marketing. A year where moment marketing will be on the rise more than ever and a year where we need to make every moment count.
– Sasan Saeidi, IAA World President & Chairman
With the amount of content, media channels, events, brands, occasions, technology, and AI making things more personal, more visible and more scalable; the moments to delight, moments to make your brand unignorable, and moments to ensure your message lands and converts in harmony (that’s bx, cx and commerce working together) will be a key business and marketing KPI. And the effectiveness and correct measurement for these moments, will drive pitches, will drive business relationships, and will decide “our” winning moments in business.
Here’s to owning “moments.”
Discover the Future of Marketing Communications
IAA’s LeadersView brings together expert insights from our IAA Global Board, sharing cross-sector predictions that will shape the marketing communications industry in the year ahead. Stay ahead of the curve with perspectives that matter.
