Introducing LeadersView: Shaping the Future of Marketing Communications
We’re excited to feature Marianna Ghirlanda, CEO of BBDO Italy and President of IAA Italy Chapter, as she shares her bold predictions for 2025. From the balance between AI-driven personalization and data ethics to the rising power of sustainability and micro-influencers, Marianna highlights the key trends shaping the future of marketing.
Dive into her insights on how creativity, ethics, and technology will come together to redefine our industry in the year ahead!
After two decades in the creative biz, I can confidently say that 2025 is shaping up to be an exhilarating ride.
– Marianna Ghirlanda, CEO of BBDO Italy and President of IAA Italy Chapter
We’ll see AI-powered solutions that further personalize and target communications on one hand, and increasingly strict regulations curbing personalization to protect privacy on the other.
Authenticity and transparency are now must-haves to earn consumer trust. Data ethics and privacy matter a lot—brands must handle personal information carefully or risk losing trust. Sustainability and social impact have also moved center stage, pushing brands to show genuine commitment.
Short-form, interactive content is more popular than ever, thanks to shorter attention spans. Micro-influencers and community marketing help build real connections by giving your brand a friendly, relatable face.
Altogether, 2025 is a year where creativity, ethics, and technology unite to shape the future of marketing.
Discover the Future of Marketing Communications
IAA’s LeadersView brings together expert insights from our IAA Global Board, sharing cross-sector predictions that will shape the marketing communications industry in the year ahead. Stay ahead of the curve with perspectives that matter.
Leave a Reply