Introducing LeadersView: Shaping the Future of Marketing Communications
As part of our 2025 forecast series, we’re thrilled to feature insights from Jeff Buchan, Head of Global Privacy Partnerships at Google. Jeff highlights the growing role of Privacy-Enhancing Technologies (PETs) and the importance of balancing consumer privacy with business utility.
The industry will see continued innovation in the Privacy-Enhancing Technologies (PETs) space in 2025.
– Jeff Buchan, Head of Global Privacy Partnerships, Industry & Regulatory Engagement, at Google
The companies who are most successful will be the ones who strike the right balance between raising the privacy bar for consumers and providing utility for businesses.
Advertisers should prepare for increased cookieless traffic and continue to invest in PETs as part of their overall data strategy.
Discover the Future of Marketing Communications
IAA’s LeadersView brings together expert insights from our IAA Global Board, sharing cross-sector predictions that will shape the marketing communications industry in the year ahead. Stay ahead of the curve with perspectives that matter.
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