Introducing LeadersView: Shaping the Future of Marketing Communications
As we continue our LeadersView series, gathering perspectives from industry visionaries on what lies ahead in 2025, we turn to Naji Boulos, President of IAA Lebanon.
With Lebanon’s deep-rooted creative talent and innovative spirit, Naji highlights how the country is poised to strengthen its role as a key advertising hub in the Middle East.
“At the dawn of a new beginning, Lebanon has an extraordinary opportunity to strengthen its role as the advertising hub in the Middle East region, thanks to the unmatched creativity, talent, and innovation of its people.
– naji boulos, President of IAA Lebanon, and Founder at Jicébé Creative and Innovative Consultancy
As the industry evolves, key trends such as the integration of AI-driven marketing strategies, the emphasis on personalized and immersive customer experiences, and the growing focus on sustainable and purpose-driven branding offer Lebanon a unique edge to innovate and lead.
By leveraging its rich heritage and adapting to these global shifts, Lebanon can redefine the future of advertising in the region and beyond.”
Discover the Future of Marketing Communications
IAA’s LeadersView brings together expert insights from our IAA Global Board, sharing cross-sector predictions that will shape the marketing communications industry in the year ahead. Stay ahead of the curve with perspectives that matter.
