Introducing LeadersView: Shaping the Future of Marketing Communications
As we continue our LeadersView series, we’re honored to feature insights from Beatrice Cox-Riesenfelder, Director of Sales for Profil Newsmagazine and Area Director Europe, IAA Global.
Beatrice highlights one of the most pivotal shifts in the media industry, the deep integration of AI, which is driving hyper-personalized content while also raising critical discussions around ethics, fair compensation, and copyright.
Read her perspective on what’s next for 2025 below.
“In the media industry, one of the biggest trends for 2025 is the comprehensive integration of artificial intelligence.
– Beatrice Cox-Riesenfelder, Director of Sales for Profil Newsmagazine and Area Director Europe, IAA Global
It is enabling highly personalized content and tailor offerings to individual users.
Concurrently, as AI becomes more prevalent, there’s a growing focus on ethical usage and fair compensation for editorial, image and content usage and the related copyright issues.”
Discover the Future of Marketing Communications
IAA’s LeadersView brings together expert insights from our IAA Global Board, sharing cross-sector predictions that will shape the marketing communications industry in the year ahead. Stay ahead of the curve with perspectives that matter.
