Author: iaabenelux
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Welcome Pieter Goossens, Executive Committee Member
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We are happy to announce that Pieter Goossens, Head of Business at Biggie Benelux, has joined the Innovation Committee of IAA Benelux! Pieter is a senior business leader with over 20 years of international and local experience in strategy, transformation, business development, go-to-market strategies, market research, marketing, and customer success.…
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Meet Carol Schuster, SVP of Marketing and Business Information at Lafayette 148
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As we continue celebrating the “United Nations of IAA” campaign, we’re excited to highlight an interview with Carol Schuster, SVP of Marketing and Business Information at Lafayette 148, and IAA Chapter President North America and Global Secretary. With a remarkable career in global marketing and luxury fashion, Carol shares how…
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Welcome Catherine Hubaut, IAA Benelux Board Member
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Please join us in welcoming Catherine Hubaut, Managing Director of Biggie Benelux, to the IAA Benelux Board! We’ve already begun working behind the scenes with Catherine and the terrific Biggie Benelux team, and have so many exciting initiatives and events on the horizon, in no small part thanks to their…
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Meet IAA World President & Chairman, Sasan Saeidi
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As part of the International Advertising Association’s (IAA) global campaign, “The United Nations of IAA,” we are thrilled to feature an interview with Sasan Saeidi, IAA World President & Chairman. With his extensive experience as a brand and business strategist, Sasan shares his insights into the evolving role of the…
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International Advertising Association Launches Global Campaign: The United Nations of IAA
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Amsterdam, September 4, 2024 – The International Advertising Association (IAA) is excited to announce the launch of its global campaign, “The United Nations of IAA,” which symbolizes the spirit of unity and collaboration within our diverse global community of board members across 56 countries. This campaign aims to highlight the…
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A Conversation on AI with Franck Litewka of RTL Ad Alliance
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Franck Litewka is the Strategy Director at RTL AdAlliance, the advertising sales house of RTL Group, where he leverages his extensive experience to navigate the evolving landscape of media and technology. With a keen focus on optimizing productivity and creativity through AI, Litewka shares his insights on how AI tools…
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Biggie Becomes Corporate Member of IAA Benelux
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Amsterdam, 2 September, 2024 – The International Advertising Association (IAA) Benelux Chapter proudly announces that Biggie has joined as a Corporate Member. This partnership strengthens the position of IAA Benelux as a leading international platform for creativity, innovation, and advocacy within the advertising industry across Belgium, the Netherlands, and Luxembourg.…
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A Conversation on AI with Richard Askin of Bloom Studios
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We’re excited to to present an exclusive interview with Richard Askin, CEO and Co-Founder of Bloom Studios, an AI-native fashion photography agency. In this interview, Askin explores how Bloom Studios leverages generative AI to tackle traditional media production challenges, while also addressing the ethical considerations and transformative opportunities AI brings…
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Interview 7 with Daniël Haije: How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust?
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How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust? In our last Policy Talks interview with Hoogenraad & Haak’s Daniël Haije, he shares practical tips to effectively integrate AI applications in the advertising world.
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adjinn Joins IAA Benelux as Corporate Member
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Amsterdam, July 27, 2024 – The International Advertising Association (IAA) Benelux Chapter is excited to welcome adjinn as its latest new corporate member. This partnership marks a significant step in uniting industry leaders to foster creativity, innovation, public policy, and advocacy within the advertising sector across Belgium, the Netherlands, and…