Author: iaabenelux
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adjinn Joins IAA Benelux as Corporate Member
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Amsterdam, July 27, 2024 – The International Advertising Association (IAA) Benelux Chapter is excited to welcome adjinn as its latest new corporate member. This partnership marks a significant step in uniting industry leaders to foster creativity, innovation, public policy, and advocacy within the advertising sector across Belgium, the Netherlands, and…
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Interview 6 with Emma Chiu: What does the rise of digial personas mean for the future of branding?
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As AI continues to reshape our world, the boundary between the digital and physical self becomes increasingly blurred. What does this mean for the future of branding and consumer engagement? VML’s Emma Chiu offers her insights on the evolving landscape and the rise of digital personas in her last Policy…
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Interview 6 with Daniël Haije: Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ?
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Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ? In the sixth interview in our Policy Talks series with Daniël Haije, we hear his take on the potential of self-regulation in the advertising industry, highlighting its impact on ethics and transparency.
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Interview 5 with Emma Chiu: How can people integrate genAI into their daily lives and work?
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How can you integrate genAI into your daily lives and work? VML Intelligence’s Emma Chiu gives us some useful tips on integrating genAI into your daily life, without making it seem daunting or overwhelming. Hear her views in her fifth interview in our Policy Talks series below.
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Interview 5 with Daniël Haije: Should anything be changed to existing and upcoming laws and regulations related to AI?
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Should anything be changed to existing and upcoming laws and regulations related to AI? We ask Hoogenraad & Haak and GALA Global Advertising Lawyers Alliance’s Daniel Haije on his opinion on this question, in his fifth interview in our Policy Talks series. See what he says in the short video…
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Interview 6 with Virginie Liebermann: Can the advertising industry self regulate when it come to AI?
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Can the advertising industry effectively self-regulate when it comes to AI? MOLITOR Avocats à la Cour SARL’s Virginie Liebermann responds in our last video interview in her series, below.
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Interview 4 with Emma Chiu: How comfortable are the younger generations in using AI?
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How comfortable are the younger generations in using AI? According to Emma Chiu, Global Director of VML Intelligence, very. In fact, Chiu says when Gen Alpha joins the workforce, they will expect AI to handle routine tasks, pushing companies to innovate or risk appearing outdated. This shift hints at a…
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Interview 6 with Walter Pasquarelli: What’s next for AI in advertising?
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What’s next for AI in advertising? In our final installment of our interview with Walter Pasquarelli, advisor, researcher, and speaker, we explored the exciting possibilities ahead: –
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Interview 4 with Daniël Haije: How will the EU AI Act and the Digital Services Act work out in practice?
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Given the complexity of AI and the use of algorithms, how will the EU AI Act and the Digital Services Act work out in practice? Daniël Haije from Hoogenraad & Haak and GALA Global Advertising Lawyers Alliance shares his view in this short video interview below.
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Interview 3 with Emma Chiu: How comfortable are consumers in consuming content created by AI?
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Do consumers actually care if advertising is created by humans or written by AI? Emma Chiu, Global Director at VML Intelligence, tells us in her third interview in our series.