Author: iaabenelux

  • Interview 3 with Emma Chiu: How comfortable are consumers in consuming content created by AI?

    Interview 3 with Emma Chiu: How comfortable are consumers in consuming content created by AI?

    Do consumers actually care if advertising is created by humans or written by AI? Emma Chiu, Global Director at VML Intelligence, tells us in her third interview in our series.

  • A Conversation on AI with Diarmuid Gill of Criteo 

    A Conversation on AI with Diarmuid Gill of Criteo 

    We’re thrilled to present an exclusive interview with Diarmuid Gill, Chief Technology Officer at Criteo. With over 25 years of experience in technology, Gill discusses the transformative impact of AI at Criteo, and how recent AI advancements have made the technology even more accessible to all — enhancing productivity and…

  • Interview 2 with Emma Chiu: How AI will be part of our lifestyle in the future

    Interview 2 with Emma Chiu: How AI will be part of our lifestyle in the future

    We’re thrilled to feature Emma Chiu, Global Director of VML Intelligence, in her second interview in our series on AI policy talks. Emma shares her insights on how gen AI is pushing creative boundaries and opening new possibilities for advertising and design. She addresses both the exciting potential and the…

  • Interview 5 with Virginie Liebermann: What Would You Change to AI Regulations?

    Interview 5 with Virginie Liebermann: What Would You Change to AI Regulations?

    Virginie Liebermann is asked the dream question: “If you were a lawmaker…what would add or change to foster responsible use of AI by companies active in the advertising industry?” Find out her vision in this short video interview below. 👇

  • Interview 3 with Daniël Haije: Main Opportunities of AI on the Ad Industry

    Interview 3 with Daniël Haije: Main Opportunities of AI on the Ad Industry

    What are the main opportunities in using AI in the ad industry? Daniel Haije from Hoogenrad and Haag answers the question in this short video interview.

  • Interview 1 with Emma Chiu: How Consumers are Using AI Today

    Interview 1 with Emma Chiu: How Consumers are Using AI Today

    In this interview, we have the pleasure of speaking with Emma Chiu, Global Director of VML Intelligence, the agency’s in-house futures and innovation think tank. Chiu is known for crafting forward-thinking analyses like VML’s The Future 100, a trend almanac that shares a snapshot of the most compelling trends to…

  • A Conversation on AI with Emma Chiu of VML Intelligence

    A Conversation on AI with Emma Chiu of VML Intelligence

    In today’s interview, we have the pleasure of speaking with Emma Chiu, Global Director of VML Intelligence, the agency’s in-house futures and innovation think tank.

  • Interview 4 with Virginie Liebermann: How will DSA and the AI Act work out in practice?

    Interview 4 with Virginie Liebermann: How will DSA and the AI Act work out in practice?

    Translating the Digital Service Act and the EU AI Act into practice poses significant challenges due to AI’s complexity. We sit down with Virginie Liebermann to explore strategies for navigating this intricate landscape.

  • Interview 5: Is Self Regulation on AI Potentially an Effective Tool for the Indsutry?

    Interview 5: Is Self Regulation on AI Potentially an Effective Tool for the Indsutry?

    Would self-regulation on #AI work in the advertising industry? Our expert, Walter Pasquarelli, discusses the various approaches to self-regulation, navigating the balance between corporate interest and consumer protection. What critical questions do policymakers need to consider in striking the right balance between innovation and consumer trust? Find out below!

  • Interview 2 with Daniël Haije: Main Risks with Using AI in Advertising

    Interview 2 with Daniël Haije: Main Risks with Using AI in Advertising

    In our second interview with Daniel Haije from Hoogenraad & Haak, Haije sheds light on the main risks associated with AI usage in advertising, including: – infringement of third-party rights– ownership issues– and confidentiality concerns. From navigating copyright and trademark issues to addressing ownership disputes and confidentiality breaches, Haije provides…