Author: iaabenelux
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Interview 1 with Daniël Haije: Impacts of AI on the Advertising Industry
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Tech savvy vs. Traditional…which one are you? Daniel Haije, a leading expert in advertising and marketing law at Hoogenraad & Haak, explains the tension between tech savvy agencies embracing AI and more traditional agencies that continue to double down on creativity. Don’t miss this first interview in our series of…
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A Conversation on AI with Hoogenraad & Haak’s Daniël Haije
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Join us for an in-depth discussion with Daniël Haije, a leading expert in advertising and marketing law based in Amsterdam. With a diverse clientele spanning various industries, his expertise covers everything from cross-border clearance work to intellectual property rights enforcement.
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A Conversation on AI with faith & VCCP’s Morten Legarth
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From pioneering AI-generated debates to launching faith, an AI creative agency, Morten Legarth is at the forefront of exploring AI’s potential in the advertising industry. In our interview, Legarth shares his views on creativity, AI, and how faith and VCCP are navigating this new frontier.
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A Conversation on AI with Nailbiter’s Amishi Takalkar
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In this exclusive interview, Amishi Takalkar, Co-Founder and CEO of Nailbiter delves into the risks and opportunities of AI in the industry, highlighting the transformative power of AI in consumer research.
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Interview 3 with Virginie Liebermann: Do EU and US Regulations Sufficiently Address AI Risks?
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Virginie Liebermann from MOLITOR Avocats à la Cour SARL answers the question: what do you see as the main opportunities of using AI in the advertising industry, and do you feel the EU regulatory regime fosters or hinders such innovation?
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A Conversation on AI with NielsenIQ’s Antonio Hurtado
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In this interview, we sit down with Antonio Hurtado, Vice President of Research Science at Nielsen IQ, whose career spans over 15 years in AI, software development, and data science. Join IAA Benelux as we delve into Hurtado’s insights on the evolving landscape of technological innovation and AI within consumer…
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Interview 4 with Walter Pasquarelli: Main Opportunities in using AI in the Advertising Industry
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AI is transforming advertising, but what are the biggest opportunities? In the fourth part of our interview with Walter Pasquarelli, expert in AI strategy, we explore the exciting potential of #genAI. Discover why data is the fuel that powers AI’s advertising revolution and: – Learn how AI can craft custom…
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Interview 2 with Virginie Liebermann: Main Risks of AI in the Advertising Industry
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Misinformation and hallucinations. According to Molitor’s Virginie Liebermann, these are the two main challenges when using AI in the advertising industry. Hear from Liebermann on the existing EU regulatory frameworks, and whether she believes they’ll be robust enough to mitigate AI risks in our second video interview with Liebermann below.
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A Conversation on AI with the European Commission’s Martin Ulbrich
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In our comprehensive interview with Martin Ulbrich, Policy Officer at the European Commission and Head of Unit A2 at DG Connect, he highlights the nuanced approach of the AI Act, emphasizing the potential for voluntary Codes of Conduct to supplement legal obligations.
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Interview 3: Do EU and US Regulations Sufficiently Address AI Risks?
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The International Advertising Association – Benelux Chapter takes a deep-dive with advisor, researcher and speaker Walter Pasquarelli on the legal landscape of AI. Join us as we: – Explore the contrasting regulatory philosophies of the EU and US in governing AI. – Debate if stricter EU regulations will stifle progress,…