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Meet Pradeep Dwivedi, Group CEO of Eros Media World
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As we highlight the incredible IAA leaders in our the “United Nations of IAA” campaign, we are pleased to introduce Pradeep Dwivedi, IAA Global VP for APAC and Group CEO of Eros Media World. Eros Media World is a leading global media and entertainment company, known for its extensive library…
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IAA Benelux Leadership Summit 2024: A Call to Senior Executives to Shape the Future of Advertising and Build Tomorrow’s Leaders
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Amsterdam, October 14, 2024 – The IAA Benelux Chapter, in collaboration with Biggie Benelux, proudly announces the IAA Benelux Leadership Summit 2024, taking place in Amsterdam on Tuesday, 5 November 2024. This high-impact, invite-only gathering will bring together 40 senior leaders from the advertising, marketing, media, and technology sectors to…
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Meet Pascal Cübb, IAA France President
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We’re excited to present Pascal Cübb, IAA President of the French Chapter. As an entrepreneur and producer of B2B events in the advertising industry, Pascal is a visionary who believes in the power of action over words. His commitment to driving meaningful change in the industry is fueled by a…
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Meet Beatrice Cox-Riesenfelder, Sales Director of profil News Magazine
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Continuing our celebration of IAA global leadership behind the “United Nations of IAA” campaign, we are excited to introduce Beatrice Cox-Riesenfelder, IAA Area Director for Europe and Sales Director at profil News Magazine. In her interview, Beatrice shares how the IAA’s commitment to fostering creativity and promoting ethical practices resonates…
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Meet Gary Chi, CEO of Dentsu Creative & Isobar Taiwan
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The “United Nations of IAA” campaign continues with Gary Chi, IAA President of the Chinese Taipei Chapter and CEO of Dentsu Creative & Isobar Taiwan. At the helm of Dentsu, Gary leads his teams to create innovative, data-driven solutions that make a meaningful impact on brands, businesses, and society. In…
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Six Steps to Sustainable Digital Advertising
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In an era where the digital footprint of an average online advertising campaign can rival the CO2 emissions of 35 round-trip Paris-New York flights for a single passenger, the call for sustainable digital advertising has never been louder. As well, with consumers increasingly appreciating environmental values more and more, companies…
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CSR: The core element for sustainable digital advertising
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In today’s digital world, corporate social responsibility (CSR) has quickly transitioned from a must-have to a core element of corporate strategy. As we navigate through 2024, a year marked by regulatory changes such as the Corporate Sustainability Reporting Directive (CSRD) for European territories, the push for companies to integrate sustainable practices into…
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Meet Steve Babaeko, CEO/Chief Creative Officer at X3M Ideas
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As part of our United Nations of IAA series, we’re excited to introduce Steve Babaeko, IAA President of Nigeria and CEO/Chief Creative Officer of X3M Ideas. With a unique dual role overseeing both business growth and creative direction, Steve thrives on balancing strategy with creativity—driving his agency to push the…
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Welcome Pieter Goossens, Executive Committee Member
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We are happy to announce that Pieter Goossens, Head of Business at Biggie Benelux, has joined the Innovation Committee of IAA Benelux! Pieter is a senior business leader with over 20 years of international and local experience in strategy, transformation, business development, go-to-market strategies, market research, marketing, and customer success.…
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Meet Carol Schuster, SVP of Marketing and Business Information at Lafayette 148
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As we continue celebrating the “United Nations of IAA” campaign, we’re excited to highlight an interview with Carol Schuster, SVP of Marketing and Business Information at Lafayette 148, and IAA Chapter President North America and Global Secretary. With a remarkable career in global marketing and luxury fashion, Carol shares how…