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Welcome Catherine Hubaut, IAA Benelux Board Member
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Please join us in welcoming Catherine Hubaut, Managing Director of Biggie Benelux, to the IAA Benelux Board! We’ve already begun working behind the scenes with Catherine and the terrific Biggie Benelux team, and have so many exciting initiatives and events on the horizon, in no small part thanks to their…
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Meet IAA World President & Chairman, Sasan Saeidi
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As part of the International Advertising Association’s (IAA) global campaign, “The United Nations of IAA,” we are thrilled to feature an interview with Sasan Saeidi, IAA World President & Chairman. With his extensive experience as a brand and business strategist, Sasan shares his insights into the evolving role of the…
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International Advertising Association Launches Global Campaign: The United Nations of IAA
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Amsterdam, September 4, 2024 – The International Advertising Association (IAA) is excited to announce the launch of its global campaign, “The United Nations of IAA,” which symbolizes the spirit of unity and collaboration within our diverse global community of board members across 56 countries. This campaign aims to highlight the…
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A Conversation on AI with Franck Litewka of RTL Ad Alliance
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Franck Litewka is the Strategy Director at RTL AdAlliance, the advertising sales house of RTL Group, where he leverages his extensive experience to navigate the evolving landscape of media and technology. With a keen focus on optimizing productivity and creativity through AI, Litewka shares his insights on how AI tools…
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Biggie Becomes Corporate Member of IAA Benelux
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Amsterdam, 2 September, 2024 – The International Advertising Association (IAA) Benelux Chapter proudly announces that Biggie has joined as a Corporate Member. This partnership strengthens the position of IAA Benelux as a leading international platform for creativity, innovation, and advocacy within the advertising industry across Belgium, the Netherlands, and Luxembourg.…
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A Conversation on AI with Richard Askin of Bloom Studios
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We’re excited to to present an exclusive interview with Richard Askin, CEO and Co-Founder of Bloom Studios, an AI-native fashion photography agency. In this interview, Askin explores how Bloom Studios leverages generative AI to tackle traditional media production challenges, while also addressing the ethical considerations and transformative opportunities AI brings…
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Interview 7 with Daniël Haije: How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust?
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How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust? In our last Policy Talks interview with Hoogenraad & Haak’s Daniël Haije, he shares practical tips to effectively integrate AI applications in the advertising world.
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adjinn Joins IAA Benelux as Corporate Member
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Amsterdam, July 27, 2024 – The International Advertising Association (IAA) Benelux Chapter is excited to welcome adjinn as its latest new corporate member. This partnership marks a significant step in uniting industry leaders to foster creativity, innovation, public policy, and advocacy within the advertising sector across Belgium, the Netherlands, and…
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Interview 6 with Emma Chiu: What does the rise of digial personas mean for the future of branding?
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As AI continues to reshape our world, the boundary between the digital and physical self becomes increasingly blurred. What does this mean for the future of branding and consumer engagement? VML’s Emma Chiu offers her insights on the evolving landscape and the rise of digital personas in her last Policy…
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Interview 6 with Daniël Haije: Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ?
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Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ? In the sixth interview in our Policy Talks series with Daniël Haije, we hear his take on the potential of self-regulation in the advertising industry, highlighting its impact on ethics and transparency.