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  • Interview 7 with Daniël Haije: How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust?

    Interview 7 with Daniël Haije: How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust?

    30/07/2024

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    iaabenelux

    How can ad agencies harness AI’s potential while safeguarding their creative integrity and client trust? In our last Policy Talks interview with Hoogenraad & Haak’s Daniël Haije, he shares practical […]

  • adjinn Joins IAA Benelux as Corporate Member

    adjinn Joins IAA Benelux as Corporate Member

    27/07/2024

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    iaabenelux

    Amsterdam, July 27, 2024 – The International Advertising Association (IAA) Benelux Chapter is excited to welcome adjinn as its latest new corporate member. This partnership marks a significant step in […]

  • Interview 6 with Emma Chiu: What does the rise of digial personas mean for the future of branding?

    Interview 6 with Emma Chiu: What does the rise of digial personas mean for the future of branding?

    25/07/2024

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    iaabenelux

    As AI continues to reshape our world, the boundary between the digital and physical self becomes increasingly blurred. What does this mean for the future of branding and consumer engagement? […]

  • Interview 6 with Daniël Haije: Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ?

    Interview 6 with Daniël Haije: Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ?

    23/07/2024

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    iaabenelux

    Could self-regulation be the key to navigating the complex AI regulatory challenges within the ad industry ? In the sixth interview in our Policy Talks series with Daniël Haije, we […]

  • Interview 5 with Emma Chiu: How can people integrate genAI into their daily lives and work?

    Interview 5 with Emma Chiu: How can people integrate genAI into their daily lives and work?

    18/07/2024

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    iaabenelux

    How can you integrate genAI into your daily lives and work? VML Intelligence’s Emma Chiu gives us some useful tips on integrating genAI into your daily life, without making it […]

  • Interview 5 with Daniël Haije: Should anything be changed to existing and upcoming laws and regulations related to AI?

    Interview 5 with Daniël Haije: Should anything be changed to existing and upcoming laws and regulations related to AI?

    16/07/2024

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    iaabenelux

    Should anything be changed to existing and upcoming laws and regulations related to AI? We ask Hoogenraad & Haak and GALA Global Advertising Lawyers Alliance’s Daniel Haije on his opinion […]

  • Interview 6 with Virginie Liebermann: Can the advertising industry self regulate when it come to AI?

    Interview 6 with Virginie Liebermann: Can the advertising industry self regulate when it come to AI?

    11/07/2024

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    iaabenelux

    Can the advertising industry effectively self-regulate when it comes to AI? MOLITOR Avocats à la Cour SARL’s Virginie Liebermann responds in our last video interview in her series, below.

  • Interview 4 with Emma Chiu: How comfortable are the younger generations in using AI?

    Interview 4 with Emma Chiu: How comfortable are the younger generations in using AI?

    03/07/2024

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    iaabenelux

    How comfortable are the younger generations in using AI? According to Emma Chiu, Global Director of VML Intelligence, very. In fact, Chiu says when Gen Alpha joins the workforce, they […]

  • Interview 6 with Walter Pasquarelli: What’s next for AI in advertising?

    Interview 6 with Walter Pasquarelli: What’s next for AI in advertising?

    02/07/2024

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    iaabenelux

    What’s next for AI in advertising? In our final installment of our interview with Walter Pasquarelli, advisor, researcher, and speaker, we explored the exciting possibilities ahead: –

  • Interview 4 with Daniël Haije: How will the EU AI Act and the Digital Services Act work out in practice?

    Interview 4 with Daniël Haije: How will the EU AI Act and the Digital Services Act work out in practice?

    13/06/2024

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    iaabenelux

    Given the complexity of AI and the use of algorithms, how will the EU AI Act and the Digital Services Act work out in practice? Daniël Haije from Hoogenraad & […]

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