Category: Blog

  • Meet Steve Babaeko, CEO/Chief Creative Officer at X3M Ideas

    Meet Steve Babaeko, CEO/Chief Creative Officer at X3M Ideas

    As part of our United Nations of IAA series, we’re excited to introduce Steve Babaeko, IAA President of Nigeria and CEO/Chief Creative Officer of X3M Ideas. With a unique dual role overseeing both business growth and creative direction, Steve thrives on balancing strategy with creativity—driving his agency to push the…

  • Meet Carol Schuster, SVP of Marketing and Business Information at Lafayette 148

    Meet Carol Schuster, SVP of Marketing and Business Information at Lafayette 148

    As we continue celebrating the “United Nations of IAA” campaign, we’re excited to highlight an interview with Carol Schuster, SVP of Marketing and Business Information at Lafayette 148, and IAA Chapter President North America and Global Secretary. With a remarkable career in global marketing and luxury fashion, Carol shares how…

  • Meet IAA World President & Chairman, Sasan Saeidi

    Meet IAA World President & Chairman, Sasan Saeidi

    As part of the International Advertising Association’s (IAA) global campaign, “The United Nations of IAA,” we are thrilled to feature an interview with Sasan Saeidi, IAA World President & Chairman. With his extensive experience as a brand and business strategist, Sasan shares his insights into the evolving role of the…