IAA Benelux Leadership Summit
Tuesday, 5 November 2024 | Amsterdam
We at the IAA Benelux are thrilled to announce that we’re bringing together some of the most forward-thinking senior leaders for our private, invite-only IAA Benelux Leadership Summit on Tuesday, 5 November in Amsterdam.
Key topics and working sessions include:
An AI Manifesto for the Advertising Industry
Work with peers to develop best practices for ethical AI usage across creative agencies, media, and tech platforms, ensuring transparency, fairness, and trustworthiness in all AI-driven campaigns.
Balancing People, Planet, and Profit
Engage in thought-provoking discussions on how to maintain a focus on sustainability while navigating shareholder expectations. Discover actionable strategies that align social responsibility with financial success.
Beyond Vanity Metrics — Navigating the Shift to Meaningful Measurement
Collaborate with leaders to explore innovative ways to measure campaign effectiveness and audience engagement while ensuring compliance with evolving data regulations.
It’s shaping up to be an exciting and impactful gathering of action-oriented minds, and we’re looking forward to sharing the insights and outcomes after the event! For more information, contact Stephanie Manning at [email protected].
“Any industry is meant to reinvent itself. And I think that new technologies – like AI – pull the right trigger to force disruption and evolution, provided it’s for the better, with a positive impact on our society and our people. I genuinely believe in independent and non-partisan quality journalism with access to all in every part of the world: technology like AI can be the antidote to disinformation, with a global and regulated framework to protect trust at every stage of the content creation and distribution.”
Nicolas Sennegon
former Managing Director Europe at Politico
“As leaders, we have a responsibility to drive the conversation around sustainability, not just as a corporate objective but as an integral part of long-term business success. At the IAA Benelux Leadership Summit, we’ll be exploring how balancing people, planet, and profit can create lasting value for businesses while making a positive impact on society. I’m looking forward to collaborating with industry peers to develop actionable frameworks that will push us all toward a more sustainable and prosperous future.”
Catherine Hubaut
Managing Director at Biggie Benelux