Amsterdam, October 14, 2024 – The IAA Benelux Chapter, in collaboration with Biggie Benelux, proudly announces the IAA Benelux Leadership Summit 2024, taking place in Amsterdam on Tuesday, 5 November 2024. This high-impact, invite-only gathering will bring together 40 senior leaders from the advertising, marketing, media, and technology sectors to engage in critical discussions that will shape the future of the industry.
An Unique Opportunity to Drive Industry Change
The IAA Benelux Leadership Summit stands apart from traditional industry events by fostering intimate, high-level dialogue focused on driving actionable insights. Senior executives will collaborate on industry-defining frameworks that address sustainability, AI ethics, and next-generation leadership development, providing a rare opportunity to make a lasting impact on the future of advertising.
Participants will engage in a full day of lightning talks, collaborative working groups, and high-level networking opportunities designed to tackle some of the most pressing challenges facing the industry.
Key Topics Include:
- An AI Manifesto for the Advertising Industry: Developing best practices for ethical AI usage across creative agencies, media, and tech platforms.
- Balancing People, Planet, and Profit: Creating strategies that integrate sustainability with financial success
- Beyond Vanity Metrics – Navigating the Shift to Meaningful Measurement: Exploring innovative ways to measure campaign effectiveness in a privacy-first world.
- Building Future Leaders with IAA’s Education Pillar: Defining the competencies and skills necessary to develop the next generation of advertising and marketing leaders.
Nicolas Sennegon, former Managing Director Europe at Politico, will lead the session on creating an AI manifesto for the advertising industry. Reflecting on the role of technology, he said:
“Any industry is meant to reinvent itself. And I think that new technologies – like AI – pull the right trigger to force disruption and evolution, provided it’s for the better, with a positive impact on our society and our people. I genuinely believe in independent and non-partisan quality journalism with access to all in every part of the world: technology like AI can be the antidote to disinformation, with a global and regulated framework to protect trust at every stage of the content creation and distribution.”
Catherine Hubaut, Managing Director at Biggie Benelux, will lead the session on People, Planet and Profit, guiding attendees through frameworks that integrate environmental responsibility with business success.
“As leaders, we have a responsibility to drive the conversation around sustainability, not just as a corporate objective but as an integral part of long-term business success. At the IAA Benelux Leadership Summit, we’ll be exploring how balancing people, planet, and profit can create lasting value for businesses while making a positive impact on society. I’m looking forward to collaborating with industry peers to develop actionable frameworks that will push us all toward a more sustainable and prosperous future.”
Elske Meines, Sales Manager Benelux Enterprise at LinkedIn, will lead the working group entitled “Beyond Vanity Metrics: Navigating the Shift to Meaningful Measurement.” She stated:
“In today’s digital landscape, it’s crucial that we adopt meaningful measurements that truly reflect the impact of our campaigns. In our working group, we’ll explore how privacy-first approaches and evolving technology are transforming how we measure effectiveness, ensuring that our metrics align with business outcomes and consumer trust. This is an exciting opportunity to shape the future of how our industry quantifies success.”
Alessandra Rossi, IAA Benelux President and Global Product Strategy Leader Ad Intel at Nielsen, highlighted the event’s unique focus:
“The IAA Benelux Leadership Summit offers a distinct forum for senior executives to engage in conversations that matter. With a focus on collaborative problem-solving, the event is designed to provide not only high-level discussions but also actionable outcomes that will help guide the future of the industry. This focus on driving real, global results truly sets us apart from other organizations.”
The event will also help shape IAA’s new Education Pillar, a strategic initiative aimed at developing the next generation of leaders in advertising through masterclasses, certifications, and hands-on learning opportunities. This initiative underscores IAA’s commitment to innovation and leadership development, ensuring that the industry remains forward-looking and adaptable in a rapidly evolving landscape.
About the Event
The IAA Benelux Leadership Summit is an intimate, invite-only event for IAA Benelux members and senior-level invited guests. For more information, please contact Stephanie Manning at [email protected].
###
About the International Advertising Association (IAA)
The International Advertising Association (IAA) is a global association representing marketing communications professionals in over 56 countries. Founded in 1938, the IAA is committed to championing the freedom of speech, commercial expression, and responsible advertising practices worldwide. With a mission to promote excellence in marketing communications, the IAA serves as a platform for industry thought leadership, knowledge sharing, and advocacy. Through its diverse membership base, the IAA fosters collaboration, innovation, and ethical standards within the advertising community, driving positive change and shaping the future of the industry.
For more information about the International Advertising Association, please visit https://www.iaaglobal.org/.
Media Contact:
Stephanie Manning
Benelux Chapter Vice President and Executive Director
[email protected]
+31 6 3438 6967
https://iaabenelux.org
About Biggie:
Biggie is a hybrid advertising agency driven by strategy and performance, with a mission to be a true partner in growth for our clients. With over 300 experts across 9 international offices, we specialize in marketing strategy, creative solutions, media planning, and performance optimization. Our innovative approach and client-focused solutions ensure that we deliver measurable results and drive meaningful change in the ever-evolving advertising landscape.
For more information about Biggie and their services visit www.biggie.co and/or get inspired on LinkedIn.
Media Contact:
Catherine Hubaut
Managing Director,Biggie Benelux
Email: [email protected]
Phone: +32 476 92 74 13