AI is revolutionizing advertising, but is it all sunshine and rainbows?
In our interview series with Walter Pasquarelli, an internationally recognized advisor, speaker, and expert in AI strategy, generative AI, and data governance, we explore the potential risks of AI in advertising:
– The Efficiency Trap: Can the relentless pursuit of speed through AI sacrifice creativity and quality?
– The Rise of the Machines (or Not?): Will AI replace human copywriters, or can they form a powerful partnership?
– The Blurring Lines of Reality: As AI-generated content becomes indistinguishable from reality, how will advertising navigate regulations and consumer trust?
Our expert unpacks these risks and offers insights on how the advertising industry can adapt and thrive alongside AI.