What’s next for AI in advertising?
In our final installment of our interview with Walter Pasquarelli, advisor, researcher, and speaker, we explored the exciting possibilities ahead:
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- AI on Fast Forward: The pace of AI development is accelerating, with advancements happening in just a few years, not decades.
- Smarter & Swifter Systems: AI tools will become more accurate, efficient, and produce increasingly sophisticated outputs.
- Beyond Intelligence: Human-AI Collaboration: The key to progress lies not just in AI’s intelligence, but in the seamless interaction between humans and AI.
- AI as Your Intelligent Assistant: Imagine AI agents that autonomously research, gather data, and even create ad campaign briefs!