As part of our ongoing “The United Nations of IAA” campaign, we are honored to introduce Alberto Fernandez, President of the IAA Latam Chapter and Founder/CEO of normmal.
A visionary leader and advocate for sustainability, Alberto shares his mission to transform Latin America into a thriving hub for innovation, investment, and growth within the advertising and marketing industry. Dive into his story and discover how his passion for sustainability and collaboration is helping shape the future of our industry.
IAA: What do you do?
Fernandez: Founder and CEO, normmal, and IAA President. Sectors: Advertising Agency/ Sustainability
IAA: Why did you join the IAA?
Fernandez: Because of the aim to transform the continent into an attractive hub for business development, investment, brand growth, public engagement, innovation, and ultimately, to make our profession a responsible, sustainable, and transformative force. Personally, it is both an honor and a great responsibility to lead the growth of IAA throughout Latin America and to strengthen the advertising industry in the region.
IAA: Which IAA value is closest to your heart and why?
Fernandez: Sustainability, since I am dedicated to driving the change towards a more sustainable and responsible industry, working transparently with a strong commitment to making decisions that foster a fairer and more sustainable future for everyone.
IAA: What is your favorite example of IAA serving the marketing communications community?
Fernandez: Initiatives that address relevant topics such as sustainability, collaboration, and creativity, fostering relationships, and networking among the various market players.
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