As part of our “The United Nations of IAA” campaign, we continue to spotlight the passionate professionals who drive collaboration, diversity, and unity across our global network.
Today, we introduce Ismail Wicki, Board Member of the IAA Swiss Chapter. With a career in cinema ad sales, Ismail is dedicated to helping brands capture audience attention on the biggest screen. A strong advocate for equity, he believes in creating opportunities for all in the industry. Join us as he shares his journey, insights, and what makes IAA such a valuable community for growth and connection.
IAA: What do you do?
Wicki: I work in ad sales for cinema, supporting agencies and brands while inspiring them to showcase their presence on the biggest screen with full attention.
IAA: Why did you join the IAA?
Wicki: I joined the IAA as a Young Professional to gain deeper insights into the market, exchange ideas with the chapter, and acquire new knowledge and exciting perspectives.
IAA: Which IAA value is closest to your heart and why?
Wicki: EQUITY is close to my heart because this industry gives me so many opportunities and possibilities. I want to help create an environment where everyone has the chance to grow and succeed.
IAA: What is your favorite example of IAA serving the marketing communications community?
Wicki: One of my favorite examples of how the IAA supports the marketing communications community is its dedication to building meaningful connections and encouraging professional development through events and networking. For me, the chance to share ideas with like-minded professionals and gain fresh perspectives along the way is incredibly rewarding.