As part of our “The United Nations of IAA” campaign, we continue to spotlight the passionate professionals who drive collaboration, diversity, and unity across our global network.
Today, we introduce our very own Stephanie Manning, Founder of Ikigai Communications and Executive Director of IAA Benelux. Stephanie shares her passion for turning complexity into clear, impactful strategies, whether leading corporate communications, advising startups as a fractional CMO, or empowering teams to deliver their best work.
She also talks about why IAA’s global network matters, the power of collaboration, and how initiatives like Creativity4Better inspire marketing leaders to shape industries and society.
IAA: What do you do?
Manning: I work at the intersection of strategic communication, marketing, and leadership development, helping organizations cut through the noise and communicate with clarity, impact, and purpose.
Whether it’s leading corporate communications for large organizations navigating transformation, or building and executing marcom strategies as a fractional CMO for ambitious startups and SMBs, I thrive on translating complexity into actionable strategies that drive real results.
Beyond execution, I focus on empowering teams to create a multiplier effect: teaching them to think strategically, move from reactive to proactive communication, and deliver real business value. I’m also deeply involved in strengthening the digital ecosystem across IAA Global and our chapters, ensuring we build sustainable, thriving communities.
IAA: Why did you join the IAA?
Manning: Because IAA represents something bigger than any one local chapter – though there’s a lot of power in these. It’s a truly global network of thinkers and doers who believe in the power of marketing, communication, and creativity to shape industries and society. I love the mix of perspectives, the exchange of ideas, and the ability to create meaningful initiatives that make a difference.
For me, it’s also about building connections across borders. Whether it’s launching new chapters, helping develop frameworks for ethical AI in marketing, or fostering professional growth opportunities, IAA is a platform where I can bring my skills and passion to a global stage.
IAA: Which IAA value is closest to your heart and why?
Manning: Collaboration. IAA’s strength lies in its ability to bring together diverse voices—corporate leaders, entrepreneurs, creatives, and changemakers—all working toward a common goal. I believe the best ideas don’t happen in silos; they emerge when smart, passionate people challenge each other, share knowledge, and build something greater together.
I also resonate with the value of ‘Being Human,’ the manifesto launched by IAA Italy and now being activated here in the Benelux. In a world where AI, automation, and data are transforming how we work, IAA advocates to keep human connection, creativity, and ethics at the center of what we do. This belief is what drives my work within IAA: creating meaningful moments and connections within our beautiful community.
IAA: What is your favorite example of IAA serving the marketing communications community?
Manning: The Creativity4Better conference stands out to me — it’s more than just an industry event; it’s a space where marketing meets innovation, technology, and societal impact. It challenges us to think beyond campaigns and KPIs and ask: How can we use creativity to make business — and the world — better?
On a more local level, I love seeing IAA chapters create unique initiatives tailored to their markets, whether it’s mentorship programs, thought leadership roundtables, or new digital platforms that connect members globally. Seeing these efforts come to life reinforces why IAA isn’t just an association—it’s a movement.