What we do

Driving Innovation and Facilitating Advocacy at the Crossroads of Europe

The International Advertising Association believes that when government, NGOs, and industry collaborate, we can create a better regulatory environment that not only protects consumers, but that allows businesses to thrive.

IAA Benelux is uniquely positioned at the intersection of creativity, innovation and advocacy, making it an indispensable hub, not only for the larger IAA community as a whole, but also for international companies and industry leaders.

In today’s rapidly evolving global market, advocacy is more important than ever. IAA is a powerful voice in facilitating objective discussions that foster innovation and economic growth, while staying true to our belief in #creativityforbetter.

We work tirelessly to represent the interests of our members, ensuring that their perspectives are heard and considered in key decision-making processes. Through our advocacy efforts, we aim to create a regulatory environment that supports sustainable development and drives long-term success.

Why we’re different

The IAA Benelux is not just a regional or national entity; it is part of a vast global network that has spanned continents and industries for 85 years.

Our events, conferences, and forums attract thought leaders and influencers from around the world, creating unparalleled opportunities for networking and collaboration. By bringing together diverse perspectives and expertise, we create powerful ideas that fuel innovation and drives meaningful change.

Contact us for more information on how you get involved.